NerdyCute Brand Identity
NerdyCute is a project by my sister and I to bring more nerdy cute goodness to the world. We create original designs for lifestyle goods.
The target demographic for NerdyCute includes people, mainly women, who enjoy expressing their identities with nerdy, cute lifestyle goods and accessories. They include college-educated women in STEM fields between the ages of 18-60 and and kids aged 13-17. Adults may be buying gifts for friends or children as young as 8.